THE IMPACT OF ADVERTISING ON BUSINESS PROFITABILITY
- Project Research
- 1-5 Chapters
- Abstract : Available
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- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
This topic is a study on the Impact of Advertising on Business Profitability (A case study of PZ Plc Lokoja Branch). It is aimed at highlighting the strategies for increasing profits of the business through advertising. Primary data for this study was obtained through the use of questionnaire and was tested using the chi-square test statistic test. The work was summarized followed by find which related the firms can increase the level of patronage of their product through activities poor response finance and time were some of the construction the researcher faced in the conduct of the research. However, this work has shown that advertising is a tool for increasing patronage.
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